Role: Art Director, Head of Studio/Brand Custodian
The context:
Off the back of a highly successful campaign in 2022, we came back in 2023 to once again educate Australians about the availability of COVID-19 antivirals.
The problem:
Older Australians are at high risk of severe COVID-19 but widespread fear of COVID-19 is stopping them from leaving their house to access doctors who can prescribe them antivirals for COVID-19—a medicine which could greatly reduce their risk of hospitalisation and even death. We want to encourage them to see their GP straight away if they test positive—because life awaits, and antivirals means you're one step closer to getting back to the things you love doing.
The output:
A major 360 campaign comprising of TVC, OOH, Radio, Social & Digital.
Results:
11.6m OOH impressions
11.3 programmatic ad impressions
4.2 million digital video views
826K GP and pharmacy screen views
84% year 1 market share
8,526% brand growth year on year
The success of our campaign culminated in over $433,224,375 in PBS reimbursements.
Role: Art Director, Head of Studio/Brand Custodian
The context:
COVID-19 took Australia on a roller coaster ride—everyone felt swept up in fear, confusion and helplessness.
But by April 2022, Australia’s first PBS-listed, GP-prescribed oral antiviral was launched by MSD. A vital development for high-risk Australians.
The problem:
2 years after the declaration of the pandemic, COVID-19 apathy had set in.
We needed to evolve the narrative and tell it straight: Be confident. Plan for COVID.
The output:
A major 360 campaign comprising of TVC, OOH, Radio, Social & Digital.
Results:
11.6m OOH impressions
11.3 programmatic ad impressions
4.2 million digital video views
826K GP and pharmacy screen views
84% year 1 market share
8,526% brand growth year on year
The success of our campaign culminated in over $433,224,375 in PBS reimbursements.
Role: Executive Creative Director
Young Australian women are being prescribed the contraceptive pill as a default by their GP’s when they could actually be better suited to alternatives like long-acting reversible contraceptives (aka LARCs; the rod implant or the IUD).
Our job: to educate young Australian women about the benefits of LARCs to empower them to see their GP and advocate for their needs.
How we did it: We created an insights-driven digital campaign designed by young women, for young women. Introducing: The Down Low. Everything you need to know on women’s sexual health.
Results:
Our audience polling shows 50% more likely to have an empowered conversation with their GPs after seeing our content
Driven over 2,000 users to download our Instant Experience How-To Guide for talking to your GP about contraception
An an increase in client-owned LARC scripts by 15%
40% Increase in media share of Voice around Contraception
Awards:
Shortlisted Prime Award for Creativity in Communication (2021, 2022)
Shortlisted for AMI Marketing Awards (2021, 2022)
Shortlisted for B&T Awards (2021)
Role: Art Director, Head of Studio/Brand Custodian
iNova Pharmaceuticals’ prescription vitamin A, Retrieve, is the no. 1 recommended treatment for sun damage by Australian GPs. The problem? In Australia, we aren’t legally allowed to advertise pharmaceutical products by name in the consumer space…so how to we get consumers into GP clinics seeking prescription skincare?
Our job: educate Australians on sun damage and raise awareness of prescription skin treatments
How we did it: we might not be able to mention the product name (Retrieve) but there was one part of the name that did stick out to us: “re” — to afresh and anew; to return to a previous state. Which is exactly what people seek in their skincare. By harnessing the power of “re”, you can reduce wrinkles, refresh skin, rewind the process of ageing. You can rethink skin.
Output: TV, Social, OOH, PR & Influencer
Results:
Tripled product sales within a year of launch.
+10.5k online consultations within 6 months of launch
Awards: PRIME Awards: Best content marketing campaign (2023 winner)
Role: Art Director, Head of Studio/Brand Custodian
Problem: 2 in 3 Australian adults are classified as obese. And it’s having severe consequences on our health as a nation, shouldering 8.4% of the total burden of disease, second only to tobacco. The leading cause of obesity is a sedentary lifestyle coupled with snacking on discretionary foods. With so many Australians working stressful deskbound jobs, unrestrained access to ultra-processed snacks, and an economy that optimises for convenience; the system is rigged against us, leading to a rise in emotional eating and lower friction to satisfy cravings.
Solution: iNova’s product, Contrave, is indicated in Australia for those afflicted with the cravings associated with hedonic eating patterns such as emotional, stress or binge eating.
This provided a strategic bedrock to create a campaign to shift the blame for weight loss failures from an individual's willpower to cravings and the societal constructs which make them an unavoidable prison.
Built on insight, we developed a proposition, ‘control the cravings, control the weight loss’, which resulted in a creative platform, ‘Break the Crave’.
Executions: A disease awareness platform called ‘Break the Crave’ with a purpose built website with funnels to an online doctor consultation and fulfilment via RoseRX, a customer experience healthtech platform connecting customers at every touchpoint along their digital journey.
Results: 27% increase in revenue within the campaigns first year.
Awards: PRIME Awards Data and insight driven marketing (2023 winner)
Role: Art Director, Head of Studio/Brand Custodian
The context:
Endeavour Energy has provided electricity for over 130 years. It’s grown into one of Australia’s most efficient networks, covering the Blue Mountains, Greater Western Sydney, Southern Highlands, Illawarra and NSW’s South Coast.
The problem:
These Australian regions have become regularly affected by the impacts of climate change—85% of the network is bushfire-prone; 4 one-in-100-year floods have hit these areas in the past two years. Innovation and collaboration has become a non-negotiable for Endeavour Energy as they seek to show their customers the way forward.
The output:
We partnered with Endeavour Energy to inspire connection, innovation and creativity within the organisation, to solve the energy problems faced by their customers and their core business areas. How? A completely free innovation summit run by the business for the business to energise and activate innovative thinking across the business.
Results:
Over 1200 attendees
Multiple days of activations across 3 core locations
22 Interactive booths
FutureForum continues to be successful and renewed year on year, with FutureForum 2025 in the works.
Role: Executive Creative Director
The context:
Innovations is known for its broad and curious catalogue of products across every category imaginable: kitchen, home, travel accessories, gardening, furniture, electronics etc.
The problem:
Mother's Day is a crucial retail period for Innovations—however while it's a popular retailer for women aged 50+, it's not often the first stop for Millennial women shopping for their mothers.
The output:
A humorous and millennial-friendly campaign straddling the key digital touchpoints for our audience: Digital/Catch-Up TV, Facebook, Instagram, TikTok and digital display across key news sites.
Results:
Over 12.6M impressions
24% boost in Mother's Day sales
82% Video Thru-Play rate
Role: Art Director, Head of Studio/Brand Custodian
Insight:
Women who don’t fit the “boob job” stereotype are often met with judgement from those around them about wanting the surgery because it’s not for “women like them”.
Idea:
My boobs. My business.
Won Prime Award for Creativity in Communication (2021, 2022)
Shortlisted for AMI Marketing Awards (2021, 2022)
Shortlisted for B&T Awards (2021)
Role: Art Director, Head of Studio/Brand Custodian
Time on the green is precious and practicing at the range doesn’t prepare you for it. GolfSpace lets you practice 6 key areas of your game using virtual technology.
Our job: make Golfers switch from the Green to a virtual training program.
How we did it: we know golf can be frustrating. Near misses, stuffy attire, slow golfers ahead of you or super fast ones behind you making you feel pressured. We’ll show golfers of all levels that we get it, and that’s why we’re going to save them the stress. At Golfspace, they’ll learn to love their game.
Output: OOH, Social, Digital, SEO & Search, PR & Influencer
Role: Art Director
Latitude Financial Services and Remote Year teamed up to give one lucky winner the chance to travel, live and work overseas across four countries for four months.
Our job: make Australians feel that wanderlust itch.
How we did it: everyone’s got something on their bucket list. And honestly, for most, that bucket list grows unchecked as time ticks on. By tantalising our audience with breathtaking scenes of the countries they could very realistically be touring, we reignite the urgency to travel. Time is ticking. Adventure is waiting. Are you ready?
Output: OOH, Social, Digital, PR & Influencer
Role: Art Director
Serving ethically responsible streetwear you can snooze in.
Role: Art Director
Together with creative partner, Lucy Hay, our boredom was peaking in COVID-19 isolation and we were keen for the next challenge. The only problem was that most “Young ___” competitions were over or still to come much later in the year — and then we found Young Shits!
The latest brief was live on the website and most teams had surely already begun but, even with 5 days until the deadline, Luce and I were determined to crack it. The brief was this: How do you reignite the love for the otherwise forgotten sport of Jai Alai?
Scroll through to the see our submission:
