WeFlex: Fitness for Every Body

The fitness space has long been exclusive, and closed off to many who live with disability. WeFlex aims to provide tailored workouts and personal training for every different body, and to change the fitness landscape to be more inclusive and diverse, so everyone can feel comfortable and at home no matter where they exercise.

In this campaign, we used a WeFlex customer as our VO artist, and ensured the cuts weren’t too quick and the graphics weren’t too complex — this made the campaign accessible and umcompromisingly emphasised the core WeFlex mission.