Multidisciplinary Creative Director
Uniqlo: Unbound for World Parkinson's Day
For those who suffer from Parkinson’s disease, the everyday task of getting dressed can be a constant source of frustration. Tight, heavy, restrictive clothing can trigger a ‘freeze’ response in sufferers, whilst hand tremors often make it impossible to tie laces or do up fiddly buttons and zips.
Introducing UNBOUND by Uniqlo: a modern, affordable clothing range, designed specifically with Parkinson’s sufferers in mind.
Art director: Margot Alais
Copywriter: William Bassett