The Down Low: Branding

The Australian education landscape on women’s sexual health is incredibly bland—lots of government-owned sites with tired aesthetics and overly clinical conversational tone. So much so that most young women don’t even consult these reputable resources and would rather turn to their friends for advice on contraception and sexual health.

Our job: to establish an attractive and relatable online brand and platform that educates young Australian women about contraception and empowers them to see their GP and advocate for their needs.

How we did it: The information on government websites has great bones…it’s just the way it’s delivered that deters our audience. So we took all the most trusted, most reputable information and gave it a Gen Z facelift. Introducing: The Down Low. Everything you need to know on women’s sexual health.

Outputs: Insights-led social, PR & Influencer

Results:

Exceeded our engagement rate KPI by 478% in under a year

27.5% engagement rate, steadily growing month on month

85% month-on-month change in followers across Facebook and Instagram

A strong 39% video completion rate average throughout 2022

Awards:

Shortlisted Prime Award for Creativity in Communication (2021, 2022)

Shortlisted for AMI Marketing Awards (2021, 2022)

Shortlisted for B&T Awards (2021)