Multidisciplinary Creative Director
Role: Executive Creative Director
Young Australian women are being prescribed the contraceptive pill as a default by their GP’s when they could actually be better suited to alternatives like long-acting reversible contraceptives (aka LARCs; the rod implant or the IUD).
Our job: to educate young Australian women about the benefits of LARCs to empower them to see their GP and advocate for their needs.
How we did it: We created an insights-driven digital campaign designed by young women, for young women. Introducing: The Down Low. Everything you need to know on women’s sexual health.
Results:
Our audience polling shows 50% more likely to have an empowered conversation with their GPs after seeing our content
Driven over 2,000 users to download our Instant Experience How-To Guide for talking to your GP about contraception
An an increase in client-owned LARC scripts by 15%
40% Increase in media share of Voice around Contraception
Awards:
Shortlisted Prime Award for Creativity in Communication (2021, 2022)
Shortlisted for AMI Marketing Awards (2021, 2022)
Shortlisted for B&T Awards (2021)