Multidisciplinary Creative Director
The Sydney Dogs & Cats Home (SDCH) is one of the only homes in NSW that doesn’t put down their animals. Because SDCH is in it for the long term, they can make real investments in their animals — unlike other shelters.
To take advantage of this point of difference, we want to encourage donations and increase adoptions by launching Rescue Plan, a special support fund for the pets at SDCH.
Rescue Plan collects a percentage of all donations received by SDCH. The money is divvied up amongst the animals at SDCH, taking into account variables such as age, total duration at the shelter, and other special/individual needs of the animal.
When animals are adopted, owners will be given access to their pet’s fund and will be able to use it to help pay for their new pet’s expenses — from vet bills, to food, accessories, grooming and other services.
Art director: Margot Alais
Copywriter: William Bassett