Multidisciplinary Creative Director
Role: Executive Creative Director, Brand Designer & Strategist
Australian eCommerce business 'Bronrob' was in need of a new brand identity, including an entirely new business name, to cut through and stand out in the home and garden decor space.
In a retail landscape where aesthetics are not just increasingly important, but make or break, Bronrob needed to shift and change in order to attract and entice both its new and existing customer base.
What we did:
With a majority female customer base, we decided to embrace femininity and whimsy, whilst also adding more context to the brand by way of its name—thus, a new brand was born: Sill & Sage.
The new brand, Sill & Sage, embraces the delicate beauty of gardens and cottagecore culture, with a colour palette inspired by nature and flora, custom illustration adorning the logo, and artistic yet stripped-back product photography, playing with light and shadows.
Results:
Following the re-brand and launch of Sill & Sage, the brand experienced:
Instagram follower growth of 640% over 2 years
eCommerce sales boost of 17%
Site traffic increased by 26%