Multidisciplinary Creative Director
Role: Executive Creative Director, Brand Designer
Lunio is a fresh, innovative startup in Australia focusing on the renewable energy sector, particularly distributed small-scale battery storage and renewable asset technology.
Being a new start up, Lunio was in a need of a brand identity and strategy, to propel confidently into market.
Each part of the new Lunio brand was informed by our new, extensive brand strategy:
The custom logo typface is inspired by continuous flow of energy, as seen in its smooth, curved lettering. The curved lines adorning the 'O' also signify the cyclical nature of renewable energy—something which is emphasised when we animate the logo.
The colours are bright and electric, another nod to the energy industry, but also category-breaking for the Australian energy industry and distinctly stands out in the competitor landscape.
The art direction and imagery is aspirational, denoting the renewable utopia that could be, to garner excitement and appeal—also aligning to Lunio's own future ambitions in the renewable energy sector.