Multidisciplinary Creative Director
Role: Art Director, Head of Studio/Brand Custodian
iNova Pharmaceuticals’ prescription vitamin A, Retrieve, is the no. 1 recommended treatment for sun damage by Australian GPs. The problem? In Australia, we aren’t legally allowed to advertise pharmaceutical products by name in the consumer space…so how to we get consumers into GP clinics seeking prescription skincare?
Our job: educate Australians on sun damage and raise awareness of prescription skin treatments
How we did it: we might not be able to mention the product name (Retrieve) but there was one part of the name that did stick out to us: “re” — to afresh and anew; to return to a previous state. Which is exactly what people seek in their skincare. By harnessing the power of “re”, you can reduce wrinkles, refresh skin, rewind the process of ageing. You can rethink skin.
Output: TV, Social, OOH, PR & Influencer
Results:
Tripled product sales within a year of launch.
+10.5k online consultations within 6 months of launch
Awards: PRIME Awards: Best content marketing campaign (2023 winner)