Multidisciplinary Creative Director
Role: Executive Creative Director, Brand Designer
The context:
When two well established and respected Defence industry technology providers decided to merge, we were enlisted to help the new company – Aurizn – develop a new brand strategy, brand identity and a go-to market plan to build brand visibility and credibility. The new brand needed to take into consideration of the two legacy brands, Consilium Technology and elmTEK, and establish Aurizn as the major player within the mid-tier defence space with a unique defence technology capabilities.
The output:
We developed a full brand strategy for the new organisation, Aurizn. Using our tried and tested collaborative process, we gathered insights from key stakeholders to understand the opportunities and objectives of Aurizn, and what it wanted to achieve. We then worked with the leadership team to develop its new brand blueprint – with a vision, mission and values for the organisation, along with a tagline.
With our strategy and research set, we developed a new brand identity that reflected the energy and innovation of the brand and would help set it apart from competitors in the market.
Results:
Aurizn’s inaugural launch into market was a great success. The new brand was very well received by both internal teams and external audiences. Alongside the website, we activated several communications channels including social media for Aurizn, and won media exposure for Aurizn’s launch, helping to position it in market with its strong offer and sense of purpose.