Multidisciplinary Creative Director
Role: Creative Director, Editorial Designer
Each year, the Art Gallery of Western Australia (AGWA) issues its Annual Report magazine — comprising of an impressive 224 pages, the magazine is a retrospective of AGWA's events, exhibitions, philanthropy and projects.
I had the privilege of providing the principal creative and artistic direction for the 2022/2023 retrospective.
Working closely with the internal marketing and communications team at AGWA, we developed a narrative and chapter plan to bring to life AGWA’s multi-format experiences, covering design, art exhibitions, experiential and fashion in both metro Perth and regional areas.
We then gathered information subject matter leads across the organisation to add both detail and context for the work done, as well as highlight the way ahead.
Part of this was to ensure that we created more context around the unique role that AGWA plays in the art world, as the only major art gallery in Western Australia and one capable of bringing in major international exhibitions, and supporting young local and Indigenous artists.
As well as the narrative and content, we also worked with the AGWA marketing and branding team to redevelop the design of the annual report, to make it more appealing, easier to read, and to bring the artwork to life.