Multidisciplinary Creative Director
Role: Executive Creative Director, Brand Designer
The challenge:
Software company ADDA was looking to refresh it’s brand and approach as part of a push into global market, including the US and UK.
With a well trusted product and offer, ADDA required assistance in helping to define its brand strategy, identity and approach to get cut-through for its innovative products in a niche market dominated by larger players.
The output:
Running a series of workshops with ADDA’s leadership group, we worked through a brand strategy to incorporate its product lines, and developed a solid brand blueprint for ADDA to use as its identify moving forward. We also developed a new brand identity for ADDA, including logo, colour and tone of voice. Finally, we developed a go-to-market approach, including a content strategy and recommended marketing channels.
The results:
With the brand strategy aligned to the business direction, and a fresh and modern brand look and feel, ADDA stands out from its competitors. Our recommended marketing activities, including a new website, content, social media, PR have successfully helped to create visibility and increase brand profile for ADDA with its target markets.